Privacy Policy
Effective date: March 23, 2022
At Virtual Rights Management, LLC (“we,” “us” or “ARIA”), we respect your privacy and are committed to protecting it. References herein to “we”, “us”, “our”, or “ARIA”, “The ARIA Network” and “ARIA Exchange” refer to a suite of websites, apps and software platforms operated under the brand name “ARIA” by Virtual Rights Management, LLC.
This privacy notice has been drafted to explain how ARIA collects, uses, discloses, and protects personal information that we collect about you, and your rights with respect to that personal information.
1. Scope of this Privacy Notice
2. What Personal Information We Collect
3. How We Collect Your Information
4. Cookies and Automatic Data Collection Technologies
5. How We Use Your Information6. Disclosure of Your Information
7. Do-Not-Track Signals
8. Third Party Content, Apps, and Links
9. Your Rights and Choices
10. Additional Disclosures for California, Colorado, or Virginia Residents
11. Additional Disclosures for Residents in the EEA and the U.K.
12. Data Security
13. Data Retention
14. Children’s Online Privacy
15. Changes to Our Privacy Notice
16. Contact Us
1. Scope of this Privacy Notice
This privacy notice covers personal information we collect from or about you when you give it to us, use any website under the ARIA brand name, including The ARIA Network or the ARIA Exchange NFT marketplace, and any related services and functionalities (collectively, the “Platform”) (whether through the website or any application or other service), or interact with us or our advertisements in any other manner. It also covers personal information that we may receive from other persons or companies who have received your information and can share it with us.
ARIA is the controller of your personal information as described in this privacy notice, unless specified otherwise.
Please note that by signing up to our services, you are also signing up with Infinite Assets, Inc. To understand how Infinite Assets, Inc. processes your information, please refer to the provider’s privacy policy.
2. What Personal Information We Collect
We may collect the following types of personal information about you, which we have grouped together as follows:
• Identity Information. Examples include first name, last name, marital status, title, date of birth and gender.
• Contact Information. Examples include billing address, shipping address, email address and telephone numbers.
• Financial Information. Examples include payment card details, purchase transaction details, and transaction authentication details.
• Transaction Information. Examples include details about payments to and from you and other details of products and services you have purchased from us or otherwise via the Platform.
• Technical Information. Examples include internet protocol (IP) address, your login information, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access the Platform.
• Profile Information. Examples include your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
• Usage Information. Examples include information about how you use the Platform, and/or products and services made available on the Platform.
• Marketing and Communications Information. Examples include your preferences in receiving marketing from us and other third parties and your communication preferences.
• Demographic Information and Preferences. Examples include personal characteristics and preferences, such as your age, marital and family status, number of children, shopping preferences, income level, languages spoken, loyalty and rewards program information, household demographic data, data from social media platforms, education and professional information, hobbies and interests and propensity scores from third parties (likelihood of purchase, experiencing a life event, etc.).
• User Content. Examples include photos, reviews, comments and/or feedback that you provide to us on or through the Platform about our products and services. If you choose to provide User Content, it may be made available on public areas of our website or on or through our social media channels, and will in all events be subject to our “Terms of Use”.
3. How We Collect Your Personal Information
We collect personal information from and about you in the following ways:
• When You Provide It to Us. You may give us information about you by filling in forms or by communicating with us by email or otherwise. This includes information you provide when you register for an account, subscribe to one of our communications, enroll in a loyalty program, place an order, participate in one of our events, write a review, or when you otherwise contact us about our Platform, products, or services.
• From Our Platform and Emails. As you interact with our Platform and use our cookies, or our emails, we may automatically collect Technical Information about your equipment, browsing actions and patterns. We collect this information by using cookies, server logs, web beacons, and other similar technologies. Our “Cookies and Automatic Data Collection Technologies” section contains more information and options to control or opt-out of certain data collection or uses.
• From Others. We may receive personal information about you from third parties including, for example, our affiliated companies, business partners, subcontractors, analytics providers, and service providers. We may also receive personal information about you from commercially available sources such as data aggregators and public databases.
4. Cookies and Automatic Data Collection Technologies
The Platform uses automatic data collection technologies to distinguish you from other Platform users. This helps us deliver a better and more personalized service when you use the Platform. It also allows us to improve the Platform by enabling us to:• Estimate our audience size and usage patterns.• Store your preferences so we may customize the Platform according to your individual interests.• Speed up your searches.• Recognize you when you return to the Platform.
The technologies we use for this automatic data collection may include:
• Cookies (or Browser Cookies). A cookie is a small file placed on the hard drive of your computer. For information about managing browser settings to refuse cookies, please see our “Your Rights and Choices” section.
• Flash Cookies. Certain features of the Platform may use Flash cookies (local stored objects) instead of browser cookies to collect and store information about your preferences and navigation to, from, and on the Platform. For information about managing Flash cookies, please see our “Your Rights and Choices” section.
• Web Beacons. Our website pages, advertisements, and e-mails may contain small transparent embedded images or objects known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count website page visitors or email readers, or to compile other similar statistics such as recording website content popularity or verifying system and server integrity. For information about managing web beacons, please see our “Your Rights and Choices” section.
Google Analytics. We may use Google Analytics to provide certain analytics services for us. More information about Google Analytics can be found in the Google Analytics Terms of Useand the Google Analytics Privacy Policy.
Interest-based Advertising. We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services. Some content or applications on the Platform, including advertisements, are served by third parties, including advertisers, ad networks, and servers, content partners, or application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use the Platform. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. Our partners may use non-cookie technologies on which browser settings that block cookies might have no effect. Your browser may not permit you to block such technologies.
For this reason, keep in mind, you can block the collection and use of information related to you by advertising companies for the purpose of serving interest-based advertising by visiting the following platforms of self-regulatory programs of which those companies are members:• The NAI’s opt-out platform is available here.• The DAA’s opt-out platform is available here.
To learn more about our use of cookies, please see our Cookie Policy.
5. How We Use Your Information
We may use your information to conduct our business operations including for the following purposes:
• To create and manage your account.
• To provide you with products and services you request or purchase from us.
• To allow you to enter a promotion or other program that we may offer.
• To conduct market research.
• To develop and provide advertising tailored to your interest and to determine the effectiveness of our advertising.
• To provide you with the information or support that you request from us, including to send you newsletters.
• To improve the Platform, products or services, marketing, customer relationships, and experiences.
• To develop new products and services.
• To notify you of special offers, discounts, updates, and products and services that we think may be of interest to you. To learn more about your choices with regards to these communications, please see our “Your Rights and Choices” section.
• To manage our relationship with you which may include notifying you about changes to our Terms of Use or privacy notice, providing you notices about your account, asking you to leave a review or take a survey, addressing any concerns you may have about our products or services.
• To provide you with the information, products, services or support that you request from us or to fulfill any other purpose for which you provide it.
• To deliver relevant content, advertisements, and messaging to you and to measure or understand the effectiveness of such content, advertisements, and messaging.
• To make suggestions and recommendations to you about our own and third-parties’ products or services that may be of interest to you. If you do not want us to use your information in this way or for more information on how to adjust your preferences, please see our “Your Rights and Choices” section.
• To carry out our obligations and enforce our rights and to protect the Platform, our customers, and other individuals including to protect against or identify possible fraudulent transactions.
• For any other purpose as may be permitted by law or that we describe when you provide the information.
As further described above in our “What Personal Information We Collect” section, we may use information that is not personal information for any purpose permitted by applicable law. For example, we may aggregate usage data from many people in a way that does not identify any individuals to calculate the percentage of users accessing a feature on the Platform.
6. Disclosure of Your Information
We may share your personal information:
• With any member of our corporate group, which means our subsidiaries, affiliates, our ultimate holding company and its subsidiaries, and affiliates.
• To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
• To our business partners who provide services on our behalf but who may also use the information we provide for their own commercial purposes. For example, some of our advertising partners may use information to market other parties’ products and service to you.
• To public or government (including enforcement) authorities.
• To an actual or prospective buyer or other successor in the event of merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, where one of the transferred assets is the personal information we hold.
• If we offer a co-branded promotion, to our co-sponsor.
• To fulfill the purpose for which you provide it.
• For any other purpose as may be permitted by law or that we describe when you provide the information.
We may also disclose your personal information:
• To comply with any court order, law, or legal process, including responding to any government or regulatory request.
• To enforce our Terms of Use and other agreements with you.
• To protect the rights, property, or safety of our business, our employees, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of cybersecurity, fraud protection and credit risk reduction.
To investigate suspected violations of any law, rule or regulation, or the terms or policies for the Platform.
7. Do–Not-Track Signals
Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. We do not recognize or respond to browser-initiated DNT signals, as the Internet industry is currently still working toward defining exactly what DNT means, what it means to comply with DNT, and a common approach to responding to DNT.
8. Third Party Content, Apps, and Links
Some content or applications on our websites may be served by third parties, content providers and application providers including the following:• Plugins. The Platform makes available the option for you to use “plugins” that are operated by other companies. If you choose to use one of these plugins, then it may collect information about you and send it back to the company that owns it. This may happen even if you do not click on the plugin, if you are logged into the social media website that owns the plugin when you visit the Platform. Information collected by a plugin is subject to the privacy policy and terms of the company that makes it. If you do not want the company who owns a plugin to collect information about you when you visit the Platform, sign out of the company’s website before visiting. By interacting with a plugin when you are on the Platform (for example, clicking the Facebook “Like” button), you are intentionally transferring information to that company. Further, if you are logged into a company’s website when you visit the Platform, then you are directing us to share your data with the company that owns the plugin.
• Third Party Integrations. In addition, the Platform makes use of certain integrations that are operated by other companies (“Third Party Integrations”), including, by way of example, to facilitate payments made by you for products or services on the Platform. By using the Platform and interacting with any of these Third Party Integrations, you are sending your information to the company providing such Third Party Integration and are subject to the privacy policy and terms thereof.
• User Content. The Platform may allow you to upload your own content to public areas of the Platform. Any information you submit to such public areas becomes public information, and we do not control how others may use the content you submit. We are not responsible for uses that may violate our privacy notice, terms, the law, or your intellectual property rights.
• Third Party Links. The Platform may contain links to other sites, which we do not control. Those websites have their own privacy policies and terms.
9. Your Rights and Choices• Marketing. If you do not want us to use your email address or other contact information to promote or recommend our own products and services, or third parties’ products or services, you can opt-out by checking the relevant box located on the form where we collect your contact information (if available) or, if presented with the option to opt-in, do not opt-in. If you have an account with the Platform, you may be able to log in and check or uncheck relevant boxes. If you do not have an account, you can adjust your preferences by contacting us as set forth below in the “Contact Us” section. You may also opt-out of further marketing communications by replying to any promotional email we have sent you or following the opt-out links on that message. This opt-out may not apply to information provided to us as a result of a product purchase, warranty registration, product service experience or other transactions.
• Accessing, Updating and Deleting Your Information. If you have an account with us, you may have the ability to access your information and make updates to or delete your data. If not, you can contact us as set forth in the “Contact Us” section below to request access to, correction of, or deletion of personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or negatively affect the information’s accuracy.
• Cookies and Automatic Data Collection Technologies. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. Flash cookies are not managed by the same browser settings as are used for browser cookies. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. However, if you disable or refuse cookies, please note that some parts of the Platform may become inaccessible or not function properly. If you do not want Google Analytics to be used in your browser, Google Analytics provides an opt-out tool which can be found here. In some cases, you may be able to set your browser or email program to not download web beacons. For more information, please visit see our Cookie Policy.
10. Additional Disclosures for California, Colorado, or Virginia Residents
We have listed the privacy rights for several U.S. state jurisdictions below, but we understand you may have additional rights in your jurisdiction. You may contact us directly at any time about exercising your data protection rights. We will consider your request in accordance with applicable laws.
Several jurisdictions grant state residents certain rights, including the right to access specific types of personal information, the right to learn how we process personal information, the right to know whether and how we disclose or sell personal information, the right to opt out of any sale of personal information, the right to request deletion of personal information in certain circumstances, and the right not to be denied goods or services for exercising these rights.
Certain state laws require that we detail the categories of personal information that we disclose for certain “business purposes,” such as to service providers that assist us with securing our services or marketing our products.
We disclose the following categories of personal information for our business purposes:
| Category | Examples | Collected |
| A. Identifiers. | A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers. | YES |
| B. Personal Information Categories Listed in the California Customer Records Statute (Cal. Civ. Code § 1798.80(e)). | A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.Some personal information included in this category may overlap with other categories. | YES |
| C. Protected Classification Characteristics under California or Federal Law. | Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). | YES |
| D. Commercial Information. | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | YES |
| E. Biometric Information. | Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. | NO |
| F. Internet or Other Similar Network Activity. | Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. | YES |
| G. Geolocation Data. | Physical location or movements. | YES |
| H. Sensory Data. | Audio, electronic, visual, thermal, olfactory, or similar information. | NO |
| I. Professional or Employment-Related Information. | Current or past job history or performance evaluations. | NO |
| J. Non-Public Education Information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). | Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. | NO |
| K. Inferences Drawn from Other Personal Information. | Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | YES |
Sensitive Categories of Personal Information:
| Category | Examples | Collected |
| A. National Identifiers | A consumer’s social security, driver’s license, state identification card, or passport number. | YES |
| B. Account or Financial Account Log-InInformation | A consumer’s account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account. | YES |
| C. Geolocation | A consumer’s precise geolocation. | YES |
| D. Racial or Ethnic Information. | A consumer’s racial or ethnic origin, religious or philosophical beliefs, or union membership. | NO |
| E. Genetic Information. | A consumer’s genetic data. | NO |
| F. Biometric Information. | A consumer’s biometric information for the purposes of uniquely identifying the consumer. | NO |
| G. Health data. | Personal information collected and analyzed concerning a consumer’s health. | NO |
| H. Sexual Orientationdata. | Personal information collected and analyzed concerning a consumer’s sex life or sexual orientation. | NO |
California’s “Shine the Light” Disclosure. Civil Code Section § 1798.83 permits users of the Platform that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send us an email.
Do Not Sell My Personal Information. In the preceding twelve months we have not sold personal information. We do not sell personal information, but we recognize that some state privacy laws define “personal information” in such a way that some sharing of personal information necessary to provide you with personalized ads may be considered a “sale,” even if no money is exchanged.
To opt out of such personalized ads or targeting cookies, please click here or email compliance@thearianetwork.com.
11. Additional Disclosures for Residents in the EEA and the U.K.
Privacy Rights. If you are located in the European Economic Area or United Kingdom, you may have the following rights:• A right to lodge a complaint with the supervisory authority where we process your information in a way that does not comply with the laws and regulations.• A right of access to information undergoing processing. We may charge a reasonable administrative fee if further copies of your information are requested.• A right to rectify inaccuracies in information we collect and hold about you. • A right to require your information to be provided to you or to another company in a commonly used electronic form.• A right to object to specific types of processing such as direct marketing, processing based on legitimate interest, or processing for research or statistical purposes.• A right to have your information ‘erased.’ • A right to temporarily restrict processing of information, for example if you believe the information is inaccurate or being used illegally.• A right to withdraw your consent for future processing.
If you want to exercise or request more information about one or more of the above rights, you can contact us using the contact information listed in Contact Us below.
Legal Bases for Processing Your Information. We collect and use information about you pursuant to applicable law, contractual obligations, and with transparency and fairness. The legal basis for processing depends on the products or services you use and how you use them. We rely on the following lawful grounds:• Consent. Where appropriate or legally required, we collect and use your information subject to your consent. When information is collected under this basis, we only collect information about you that you provide to us.• Performance of contract. We collect and use information about you to enter into a contract with you or to perform a contract that you have with us.• Legitimate interests. We collect and use information about you for our legitimate interests, for example to deliver the products and services that you request, to market the products and services that you request, and to optimize your experience with our products and services.• Compliance with laws. We may also collect and use information about you: (i) as required by law, such as to comply with a subpoena or similar legal process, (ii) when we believe in good faith that disclosure is necessary to protect our rights or property, protect your health and safety or the health and safety of others, investigate fraud, or respond to a government request, or (iii) if we are involved in a merger, acquisition, or sale of all or a portion of its assets.
We may use personal information about you in automated decision making or profiling to the extent consistent with the permitted uses described in this privacy notice.
12. Data Security
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of the Platform you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to the Platform. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Platform.
13. Data Retention
We may retain your personal information for a period of time consistent with the original purpose of collection (see the “How We Use Your Information” section above) or as long as required to fulfill our legal obligations. We determine the appropriate retention period for personal information on the basis of the amount, nature, and sensitivity of the personal information being processed, the potential risk of harm from unauthorized use or disclosure of the personal information, whether we can achieve the purposes of the processing through other means, and on the basis of applicable legal requirements (such as applicable statutes of limitation).
After expiry of the applicable retention periods, your personal information will be deleted. If there is any data that we are unable, for technical reasons, to delete entirely from our systems, we will implement appropriate measures to prevent any further use of or access to such data.
For more information on data retention periods, please contact us by using the information in the “Contact Us” section, below.
14. Children’s Online Privacy
The Platform is not intended for children under 16 years of age. No one under age 16 may provide any personal information to or on the Platform. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on the Platform or through any of its features, use any of the interactive or public comment features of the Platform, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or username you may use. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact by using the information in the “Contact Us” section below.
15. Changes to Our Privacy Notice
We will post any changes we may make to our privacy notice on this page. If the changes materially alter how we use or treat your information we may notify you by email to the primary email address specified in your account (if you have an account with us) and/or through a notice on the Platform. The date the privacy notice was last revised is identified at the top of the page. You are responsible for ensuring that we have an up-to-date email address for you and for periodically visiting the Platform and this page to check for any changes.
16. Contact Us
If you have any comments or questions about our privacy notice, please contact us at the following contact details: